Illustration of a person talking to a friendly AI chat bubble, representing Answer Engine Optimization

What Is AEO (Answer Engine Optimization) and Why It Matters Now

For twenty-plus years, “SEO” meant one thing: rank higher on Google’s blue links. That’s no longer the whole picture. A growing share of how people find answers now happens inside AI assistants like ChatGPT, Claude, Perplexity, and Google’s own AI Overviews, which summarize and cite sources rather than just listing links. Answer Engine Optimization (AEO)

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